It's not easy being a hairy guy, because more hair makes you more hot. But thanks to Hanes X-Temp cooling technology, having body hair is cooler than ever. So we made a campaign that serves as a rallying cry for men of every hairy level, every hairy place.
We launched with an anthem video, a website and even a Hot Hair Hotline, to give cooling advice and relief to hairy men in need.
CCO - Pierre Lipton
GCD - Aaron Mosher & Dave Yankelewitz
Team - Greg Dalbey, Mike Lee & myself
We pitched and won the task of relaunching Anheuser-Busch's most popular craft beer, Shock Top. Instead of focusing on the beer itself, we focused on the Shock Top drinker, who is starting a flavorful new phase in their life, a phase full of firsts.
CCO - Dan Kelleher
ECD - Menno Kluin
CD - Sam Shepherd & Frank Cartagena
ACD - Carla Butwin & myself
Whether it’s a go-to friend for dating advice or a go-to dance move, we all have go-to’s in our life that we can always rely on. Now we all finally have a go-to snack: Good Thins.
After our team came up with the go-to creative strategy to launch the brand, we produced these spots to bring the platform to life.
CCO - Pierre Lipton
GCD - Jeff Anderson
CD - Heather English
Team - Carla Butwin & myself
Each day, workers around the United States spend hours trying to answer the question: "Where should we go for lunch?"
To launch Olive Garden's new, expanded lunch menu, we gave this lunchtime indecision a name – Lunch Block – and posed Olive Garden as the perfect solution. In the process, we turned around lunch sales at Olive Garden's 700+ locations.
ECD - Jan Egan & Ron Castillo
CD - Gail Garlow & Brad Mancuso
Team - Jon Hsu & myself
